When might you reach that first £1,000,000?

We anticipate that a franchisee who consistently follows the Walfinch system can exceed £1.26 million in turnover within 4 years. Many of our franchisees achieve this goal within 3 years, with four already reaching a turnover of £1.5 million in year 4.

We provide our franchisees with constant support to build profitable businesses, aided by robust metrics that help them maximise business efficiency and seize the lucrative opportunities within the home care sector.

The overall start-up cost for a Walfinch home care business is approximately £120,000, which includes the initial license fee of £36,000 +VAT. We work closely with you to determine the optimal level of franchise investment for your goals.

Major banks fully support the Walfinch franchise model and typically lend suitable franchisees up to 50% of the total investment.

Additional funding opportunities are available through the British Business Bank’s start-up loan programme. A transparent management support fee of 5% (+VAT) of monthly sales income applies.

Your investment in a Walfinch home care franchise provides you with:

  • Exclusive territory rights: Secure your own dedicated territory (minimum 250,000 population, including at least 40,000 individuals aged 65+).
  • 12-months technical & operational support: Your own microsite, a robust CRM system, IT support, carer management software, and much more.
  • Financial kickstart: Benefit from the first 12 months of accounting services through Thrive Finch Accounting.
  • Expert Training: Participate in our intensive 5-day Stage 1 Training Programme, plus a 5-day Stage 2 Training Programme for two directors.
  • Strategic launch support: Receive a comprehensive business plan and launch strategy, designed with your goals in-mind.
  • Premises and setup guidance: Assistance with finding suitable office premises, plus expert advice on office setup and equipment.
  • Recruitment assistance: Dedicated support with recruiting your essential Registered Manager and guidance on building the right care team.
  • Regulatory compliance: Comprehensive support with obtaining registration with key care regulators (e.g., CQC), ensuring a smooth start.
  • Financial strategy: Help with setting competitive pay and charge rates.
  • Ongoing business development: Continuous support for your business development strategy, helping you effectively grow your business.
  • Marketing and referrals: Expert guidance on your marketing strategy and building valuable referral lists. Centralised Marketing Fund
  • Activity: Franchisees can opt-in to the CMF, which carries out activities, like: design work, digital marketing and targeted campaigns.
  • Performance monitoring: Regular reviews of Key Performance Indicators (KPIs) to help you consistently hit your financial targets.
  • Regulatory inspection preparation: Expert advice and preparation to help you achieve positive regulatory inspections.
  • Service expansion guidance: Advice on successfully introducing new home care services (e.g., Live-In Care), so you can diversify your service offering.
  • Peer network: Access to regional meetings with other Walfinch franchisees to share experiences and best practices.
  • Regular reviews: Benefit from frequent face-to-face review meetings to discuss your progress, ask questions and streamline your businesses’ orientation.
  • Advisory council access: Gain access to the Walfinch Franchise Advisory Council to raise any concerns or provide input.
  • Growth opportunities: Assistance with buying additional territories as your business expands.
  • Exit strategy support: Guidance and assistance with selling your home care business when you are ready to move on.